EU Cookie Law



The Cookie Law is a new piece of legislation from Europe that has been introduced with the aim of protecting users privacy. Its objective is to ensure that visitors are aware of what cookies are and what are cookies being placed on their browsing devices (PC, Mobile, tablet etc) when they visit your website.

What is a Cookie ?

Cookies are small text files that are passed to and from your browser and a web server (that hosts a website.) They pass information about things like have you visited this website before, what permissions you have to view pages etc Almost every website uses cookies as they speed up interactions and improve the user experience. In most cases these are first party tracking cookies and your browser will only release this information to the original website that placed the cookie on your system.

In the most part these are anonymous pieces of data they don't identify you as a person, but simply the devise you are using.

However there are some cookies that are being used to collect information about your browsing habits. Most notably advertising, there are many consumer sites that pass you an advertising cookie that then reports back to a central 3rd party advertising server. This is why when you surf the Internet, if you visit a particular site and search for brown boots, then on some other sites you visit, you'll get adverts for brown boots. These are known as 3rd party cookies and these are the cookies that prompted the EU law. 

Why You Need to Know This

If you own a website, then it most certainly uses cookies. With our websites for the most part these are used for gathering data for Google analytics stats package. If you have an e-commerce website or if your site has a client or member login area then we use cookies to give users permissions to access pages or remember what they have put into a shopping cart.

What You Should Do

In the web industry it’s fair to say there is scepticism about the practicality of such legislation and there is still confusion as to what constitutes compliance. Indeed the IOC did a last minute amendment to their law to allow 'implied consent' for cookies and they have announced that they will not be handing out massive fines, but rather they will work with website owners who are reported to them for cookie abuse to come up with an acceptable solution.

Within this context and from the research we have done and conversations we have had with various legal people, the general advice is that doing nothing is not an option so this is the advice we are passing to our clients. (Please note we are not legal experts and we are not giving legal advice. We are giving our opinion about what people are generally agreeing will be acceptable.)

Therefore we have put together a practical package (See example below) that meets the generally agreed acceptable requirement so you don’t become a target for this legislation.

This will be at a cost of £150.

If you are interested please contact your account manager on: 0115 9500 101

What We Will Do

We will fix a bar to the bottom of the browser that will appear when a user hits the website. The user can then click on the bar to understand what the cookies are doing whilst they are browsing the site.  

cookie directive-1.jpg

Once a user has expanded the bar and clicked on the cross, the bar is removed from the site until they finish their browsing session. 

 cookie directive-2.jpg