Association of Graduate Recruiters (AGR)

Website design from Senior Internet
Website design from Senior Internet
Website design from Senior Internet

It’s the goal of the AGR to advise members on methods of attracting and retaining graduate talent. To achieve this the site contains member zones with editable profiles - integrated with Memberbase CRM and Xero accounts - as well as events booking facilities and monetisation of content. 

www.agr.org.uk

Our Goals

The primary goal of this project was to redesign a very busy site where the content had considerably outgrown the structure. This meant that navigation was both difficult and inefficient. 

 

The site also had to offer value-added services online to a subscription membership audience of large blue-chip corporate businesses. The content and branding had to appeal to this audience effectively. 

 

AGR requested a new, modern design, along with more advanced functionality for visitors.

The Senior Transformation

The existing site was showing its age and this was restricting its usage and impact in the marketplace.

 

It was our team's objective to draw visitors to the site and encourage them  to return on a regular basis. We went forward with an engaging, creative approach to web design. We were able to offer insightful advice on the best ways to attract and retain members. 

 

As a complete solution provider, we were able to bring more than just technical skills to this project. This set us apart during the highly competitive tender process. The solution was to use our in-house developed content publishing engine along with our membership management system, MemberBase CRM.

 

Our solution was developed specifically for membership organisations and brings together a wide range of functionality for interacting with the general public and with a membership audience. Password-protected member-only areas, job boards, forums and polls were all featured.

The New Web Experience

The updated site was built in River CMS, our sophisticated & advanced content management system. This modular CMS offers a variety of functionality valuable to AGR. Members were able to join online and manage their accounts.

 

MemberBase CRM was used to provide superb membership management functionality. This included creating member records, logging interactions, developing groups, renewing membership subscriptions and lots more. We integrated the website with certain areas of the CRM system to maximise efficiency.

 

The website was presented to the AGR Board prior to going live and received unanimous praise. The site has received increased uptake of events since launch. This was mainly due to increased web traffic with more users revisiting the stylish, RiverCMS-powered web presence.