SEO and Marketing


Our SEO prowess has been recognised by clients across the country with page-1 listings for numerous search phrases across all internet search engines.

Multiple on-page SEO (search engine optimisation) features are provided within River CMS. This means that all our client websites come with an SEO friendly setup. When new content is added to one of our client websites they are able to specify SEO friendly page titles, SEO friendly URL extensions, individual SEO friendly keywords and SEO friendly image titles.

We provide clients with access to an SEO friendly keyword density checker within the page editor. This makes the on-page search engine optimisation presentation of content first class.

We are also able to supplement the basic SEO friendly features with off-page SEO activity for those clients that have highly competitive sectors.

The services available at Senior are: 

  • SEO research
  • Benchmarking reports
  • Google Analytics reports
  • Conversion optimisation
  • PPC management
  • Google Analytics training
  • Off-page SEO
  • On-page SEO


Current SEO projects

The Nottingham Conference Centre

As part of our work with the NCC, we increased their exposure in search engines considerably.

Below are three of the key phrases we targeted in our work. As you can see, the organisation is highly visible in Google thanks to our team's thorough research and optimisation. 

This increased search presence has helped the group to reach their target audience and secure new business. 

"Nottingham Conference" 

"Conference Centre"

"Nottingham Conference Venue"

The Institute of Practioners in Advertising

The IPA are another client that have benefitted from our SEO services.

Our team liaised with the organisation to establish their target audience and carried out comprehensive research to boost engagement. 

The improvements we made are represented in the graphic below: 

Senior SEO page image

Below are two of the phrases we targeted in Google. Our work has seen the IPA climb up the results page. 

"Advertising agency list"

"Find advertising agencies"

As a result of our project, the IPA has a much stronger online presence and can reach more individuals from its target audience.